Own the Music Student Travel Market in Your Region — $3,950 All-In for Our Back to School August and September issues, plus ongoing coverage!
SBO+ connects you with over 22,000 music educators planning trips for an average of 40–100 students — sometimes many more — with each group spending $50,000 to $150,000+. Become their annual destination and create a lifetime of memories for thousands of music students, with dependable revenue for your businesses.
The nation's leading student travel planners and companies trust SBO+, and you will get in front them with this can't-refuse deal, plus our 22k music educators looking for amazing experiences for their students!
What You Get ($14,000+ Value):
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2× Full-page ads in print/digital — 22,000 readers ($2,900 × 2)
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2× Email blasts to 22K educators — 27% avg open rate ($1,750 × 2)
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4× Newsletter display ads — ~4,800 weekly opens ($500 × 4)
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6 months of banner ads — 1.6M+ annual pageviews ($600/month average)
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Bonus editorial feature — SBOPlus.net + and the all new SchoolMusic.Travel (included at no cost)
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Total campaign impressions: nearly 1 million across print, email, and digital
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Cost per 1,000 impressions (CPM): under $4.00
Your Cost: Just $3,950
📅 Booking closes July 15 📦 Materials due July 28
SBO+ is School Band & Orchestra Plus — the trusted media brand serving instrumental, choral, and general music educators for over 25 years, reaching 200,000+ readers annually across print, email, and web.
🎯 Want your city featured this season? Email mike@artistpro.com or call/text 615-870-9333
Mike Lawson - Publisher
Press Releases on Your Destination? Put us on your press list! Send them to: Col (Ret) Tom Palmatier Editor-in-Chief
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