Classical music performances in Ho Chi Minh City are drawing increasingly young audiences, with many concerts selling out, as conductor Le Ha My works to widen access to the art form. Vietnam.vn reported that Le Ha My, artistic director and executive director of the Ho Chi Minh City Symphony Orchestra, Opera and Ballet Theatre, has made audience development a central priority alongside artistic quality.
Le Ha My emphasized that sustainable symphony life requires early music education, standard theaters, business support and long-term investment policies, according to Vietnam.vn. He described enjoying classical music as a cultural habit that grows when listeners are guided and given opportunities to understand works emotionally rather than finding them difficult to approach.
The theater has used social media and short-video platforms to reach young people in digital spaces, aiming to spark curiosity before inviting them into the auditorium. Programming has been built around familiar melodies by Mozart, Beethoven and Tchaikovsky, as well as storytelling-rich works, to make the path to symphonic music easier without lowering artistic standards.
Vietnam.vn reported that all four performances of Tchaikovsky’s Swan Lake sold out a week in advance, demonstrating public support for ambitious projects. Le Ha My said theaters cannot develop by playing it safe, and that managers must sometimes take calculated steps to open new opportunities for artists and audiences alike.
For more information, visit vietnam.vn.