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We feel privileged to be part of NAMM once more and to offer our heartfelt support to the Southern California community,” said Rakhi Malik VP of Marketing & Product at Wenger Corporation
As Los Angeles wildfires continue to rage, MN-based music technology company Lutefish is reinforcing its commitment to both the NAMM music community and its charitable giving in the LA region.
“As a member and exhibitor of the National Association of Music Merchants (NAMM) conference, we recognize the incredible value this event brings to Anaheim and the wider Southern California region,” said Rakhi Malik, VP of Marketing and Product at Wenger Corporation. “Music is a powerful force for hope and healing, and we are honored to be part of this year’s NAMM Show, where we can contribute to the spirit of resilience and creativity that defines this industry.”
The conference typically brings more than 60,000 attendees and thousands of sponsors and exhibitors, driving millions of dollars to local businesses.
There’s no perfect response to devastation like this,” Malik continued. “We are proud to continue to be an exhibitor at NAMM and believe it’s crucial to show up and support the local community. That’s why we’re donating 100 Lutefish Stream devices, valued at $40,000, to the LA-area musical community and attending NAMM as a sign of solidarity.”
A Mission to Unite Through Music
Lutefish, launched by Wenger Corporation in November 2024, is dedicated to building connections between musicians and their audiences. Its innovative technology fosters community, inspires hope, and uplifts spirits—values that are especially important during this time of loss and uncertainty.
Los Angeles-area musician Devyn Rush, a Lutefish partner, said the donation will provide “hope amidst the tragedy.” Rush, her husband, and their baby live two miles from the evacuation zone.
“I’ve been inspired at how the music community and the world have come together to support the millions impacted,” said Rush. “Lutefish’s donation will provide invaluable emotional support to people across Southern California.”
Support for Local Musicians
Los Angeles-area musicians can sign up for a free Lutefish Stream device at the 2025 National Association of Music Manufacturers (NAMM) conference to reconnect with bandmates and fans devastated by the recent wildfires.
Visit Lutefish during NAMM at booth #8307 to learn more about how Lutefish is supporting the LA musician community. For more information, visit www.wengercorp.com and www.lutefish.com.
