Juilliard School releases its new, subscription-based iOS App, Open Studios.
THE JUILLIARD SCHOOL ANNOUNCES NEW APP
Juilliard Open Studios, a Subscription-Based iOS App, 
Showcases the Educational Process at Juilliard
NEW YORK –– The Juilliard School announces the release of Juilliard Open Studios, a subscription-based app for iPhone, iPad, and iPod touch that provides behind-the-scenes looks at Juilliard’s educational process. The app offers an insider’s view of classes, rehearsals, coachings, and productions in development. The app uses innovative technology to connect users, whether novices or connoisseurs, to an entertaining collection of dance, drama, and music episodes. As of May 28, Juilliard Open Studios is available in the App Store worldwide in English and Chinese (traditional and simplified).
“Juilliard embraces technology and a global view that allow us to engage with a much larger world outside our historic base in New York,” Juilliard President Joseph W. Polisi said. “This new app not only allows arts lovers to glimpse daily life at Juilliard – it also signals the School’s broader commitment to becoming a global source for arts education and appreciation.”
The app’s interactive features, which include layer-in-layer video, circle insights, voice-over commentary, interviews, and scrolling dance guides, scripts, and scores, allow users to direct their own experience and view content from different perspectives. The app is free to download and will launch with seven episodes. Each user can access one episode for free; the complete, growing library of content can be accessed with a monthly subscription ($7.99 per month). By subscribing to the app, users will be supporting all aspects of Juilliard’s educational mission, including scholarships and outreach programs.
In the first year, episodes in the Juilliard Open Studios app will feature renowned Juilliard faculty members and alumni such as Emanuel Ax, Terese Capucilli, Wynton Marsalis, and Stephen Wadsworth, as well as guest artists including dancers Marcelo Gomes and Luciana Paris, trumpeter Jon Faddis, choreographer Larry Keigwin, and playwright Tony Kushner.
Juilliard Opens Studios has been developed by Juilliard Digital – part of The Juilliard School – and Touchpress, a pioneering app developer and the creator of Beethoven’s 9th Symphony, The Elements, and Liszt Sonata in B Minor, among other apps.
Juilliard Digital will release a second app in late June: a single-download deep-dive into Schubert’s “Death and the Maiden” quartet with the Juilliard String Quartet. This app will give users access to in-depth commentary, historical context, HD video of complete performances, and special features including the ability to highlight individual instruments, a scrolling score, and an innovative visualization of the music called the BeatMap.
To view trailers for individual Juilliard Open Studios episodes, visit http://digital.juilliard.edu/open-studios
For further information, visit Juilliard Digital http://digital.juilliard.edu/about.
About The Juilliard School
The Juilliard School, founded in 1905, is a world leader in performing arts education. Juilliard’s mission is to provide the highest caliber of artistic education for gifted musicians, dancers, and actors from around the world so that they may achieve their fullest potential as artists, leaders, and global citizens. Located at Lincoln Center in New York City, Juilliard offers undergraduate and graduate degrees in dance, drama, and music (classical, jazz, historical performance, and vocal arts). Currently more than 800 artists from 44 states and 42 foreign countries are enrolled at The Juilliard School.
About Touchpress
Touchpress is a producer and publisher of digital experiences that communicate culture and education for a new generation. We make apps that matter – apps that change the way you see and understand the world. Touchpress defines what is possible with mobile technology and our apps are recognised as amongst the most exciting and innovative in the world.
