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For Sales Inquiries contact:
Matt King – Director of Sales
Mike Lawson – Publisher

School Band & Orchestra + (SBO+) Digital Advertisement Inventory 2025

SBO+ Web Traffic Analysis: A Success Story for Advertisers

Ad-Friendly Opportunities:

  • With consistent traffic from educational content like the SBO Essay Contest and articles such as “Concert Band Set-Up Fundamentals”, advertisers targeting music educators and students will find an active and engaged audience.
  • The site’s heavy traffic and high page views present ample opportunities for both high-impact and strategic ad placements.

Our website receives an average of 41,245 unique visits (based on distinct IP addresses) each month. While this number provides a good estimate of our unique visitors, it’s important to note that:

  • Multiple users within the same network (like schools or businesses) may share the same IP address, so this number could slightly underrepresent the actual number of individuals.
  • Single users switching between networks or devices may show up as multiple distinct IPs, so there could be some small overlap for instance, viewing on your mobile device, vs viewing connected to wifi or ethernet.

In short, a consistent 41,245 distinct hosts gives us a strong and honest approximation of our unique monthly visitors.


SBO+ magazine’s website showcases significant engagement and content consumption. Here’s a quick snapshot of the major highlights:

  • 1.69 million successful requests, averaging over 88,500 requests per day, demonstrating the site’s growing popularity and engagement.
  • 331,215 successful page requests—a clear indication that users are deeply exploring the site.
  • 41,245 distinct hosts were served, reflecting a wide-reaching, diverse audience.
  • 152.52 GB of data transferred, with an average of 7.97 GB per day. This high data transfer suggests that users are not only visiting but actively engaging with multimedia content like images and videos.

Key Engagement Metrics:

  • The busiest days and Mondays and Tuesdays, with an average of 713,545 and 251,413 requests respectively—indicating strong weekday traffic. This makes sense, as our weekly newsletter delivers to over 22,000 readers each Monday, and teachers read their emails. We have a very high engagement rate because of our extensive teacher-targeted content.
  • The peak hours are typically on Tuesday with over 294,000 average requests, making it an ideal time for premium ad placements.
  • Top referrers include direct traffic from sbomagazine.com and search engines like Google, highlighting our strong presence in organic search and direct engagement.

Multimedia Impact:

  • Over 65% of data transferred was from high-quality PNG images, making the site visually rich—a perfect environment for eye-catching advertisements.
  • Graphics (PNG and JPEG files) account for the majority of traffic, ideal for campaigns that rely on strong visuals.

In summary, each month for SBO+, offering advertisers a prime opportunity to reach a broad and engaged audience. With peak weekday activity, highly visual content, and over a million interactions, SBO+ provides an ideal platform for impactful advertising campaigns.

This ad inventory targets over 20,000 American school music educators. Advertising clients include manufacturers of instruments, technology, printed music, uniforms, stands, risers, student travel services and destinations, festivals, fundraising products, and school-related music educational supplies.

Pricing includes mobile and tablet versions to ensure complete cross-platform visibility, maximizing exposure. Add display ads in magazine for complete solution.

Customized package deals are available by consulting your sales representatives.

SBO+ Digital Ad Inventory 

Ad PositionDesktop/Tablet SizeMobile SizePositionPricingIdeal For
Community Spotlight Ads300×250 px320×50 pxSidebar, between post content, or lower page$300/month (12-month commitment), discounts for 2 yearsSuppliers of printed music, small accessories, fundraising products.
Engagement Builder Ads468×60 px or 728×90 px320×50 px or 320×100 pxMid-page, inline content, or article sections$600–$800/month (6-12 month), discounts for 2-year termsUniform, riser, or stand suppliers targeting educators.
Hero Banner728×90 px or 970×250 px320×100 pxHeader, homepage top, or above-the-fold$1800–$2200/month, +$600–$800 for exclusivityCompanies offering school services like student travel or fundraising.
Exclusive Showcase Ads728×90 px or 300×250 px320×50 px or 320×100 pxPremium non-rotating spotsBase + $600–$800 for exclusivity, discounts for 6+ monthsPremium advertisers seeking exclusive visibility in high-traffic areas.
Sticky Footer Ads728×90 px320×50 pxSticks at bottom of all pages$1200–$1500/month (6-month minimum), discounts availableAdvertisers seeking continuous exposure across all site pages.
Popup Ads600×400 px320×400 pxOn-page popups triggered by user action$1000–$1300/month (6-month minimum), discounts availableMaximum visibility through popups.
Audience Connection Ads600×300 px or 300×250 px320×100 pxWeekly newsletters with 35-39% open rate$500/week (minimum 4 placements), discounts up to 20%Connecting directly with highly engaged newsletter readers.
Direct Impact Custom EmailsN/AN/ASent to 20,000 highly targeted educators$1750 per custom emailExclusive outreach to SBO+ educators.
Preview Slider AdCustomCustomFeatured image sliderCustom pricingAds within a slider or featured image module.
Background AdvertisementCustomCustomAppears as background behind contentCustom pricingAdvertisers wanting immersive background ads.
Above Footer Ad728×90 pxN/AAbove footer sectionCustom pricingAd placed just above footer for maximum exposure.
Above Archive Ad728×90 px or 300×250 pxN/AAbove archive pages (category/tag pages)Custom pricingIdeal for reaching educators browsing categories.
Sidefeed Ad300×250 px or 300×600 pxN/ASidebarCustom pricingLarger sidebar ad for extended visibility.
Above Hero Ad970×250 px or 728×90 pxN/AAbove hero section on homepageCustom pricingPremium placement for home page hero banner.
Below Hero Ad728×90 pxN/ABelow hero sectionCustom pricingSecondary hero banner placement.
Inline Module Ad728×90 px or 468×60 pxN/AWithin post or moduleCustom pricingEmbedded within content for higher engagement.
Inline Content Parallax 1CustomN/AInline with parallax scroll effectCustom pricingImmersive ad using parallax scrolling for engagement.
Bottom Content Ad728×90 pxN/ABottom of content areaCustom pricingAppears above the footer for maximum content engagement.
Below Article Ad728×90 px or 300×250 pxN/ABelow the article contentCustom pricingBelow post ads to capture attention post-read.

All ad packages now include mobile and tablet versions to ensure complete cross-platform visibility, maximizing exposure. Below are the sizes and placement opportunities. We invited you to email us to help you put the right affordable package together with your goals in mind.

SBO+ Ad Inventory Offers

  1. Community Spotlight Ads
    • Desktop/Tablet Size: 300×250 px
    • Mobile Size: 320×50 px
    • Position: Sidebar, between post content, or lower page placements.
    • Pricing:
      • $300/month with a 12-month commitment.
      • Discounts available for longer commitments (up to 15% for two years).
    • Ideal for: Suppliers of printed music, small accessories, or fundraising products targeting K-12 educators.
  1. Engagement Builder Ads
    • Desktop/Tablet Size: 468×60 px or 728×90 px
    • Mobile Size: 320×50 px or 320×100 px
    • Position: Mid-page, inline content, or article sections.
    • Pricing:
      • $600–$800/month with a 6–12 month commitment.
      • Discounts available for longer commitments (up to 15% for two years).
    • Ideal for: Suppliers of uniforms, risers, or stands targeting teachers in primary and secondary schools.
  1. Hero Banner (Premium Placement)
    • Desktop/Tablet Size: 728×90 px (Leaderboard) or 970×250 px (Large Banner)
    • Mobile Size: 320×100 px
    • Position: Header, top of the homepage, or above-the-fold locations.
    • Pricing:
      • $1800–$2200/month for premium placements.
      • Minimum 6-month commitment with discounts up to 20% for two years.
      • Non-rotational exclusive placement available for an additional $600–$800/month.
    • Ideal for: Companies offering large school products or services (e.g., student travel, fundraising).
  1. Exclusive Showcase (Non-Rotating Ads)
    • Desktop/Tablet Size: Varies by ad type (e.g., 728×90 px or 300×250 px)
    • Mobile Size: 320×50 px or 320×100 px
    • Position: Premium spots where no other ads rotate.
    • Pricing:
      • Base price + $600–$800 for exclusivity.
      • Minimum 6-month commitment, with discounts for longer contracts.
    • Ideal for: Premium advertisers seeking exclusive visibility in high-traffic areas.
  1. Sticky Footer Ads
    • Desktop/Tablet Size: 728×90 px
    • Mobile Size: 320×50 px
    • Position: Sticks at the bottom of all pages on the website.
    • Pricing:
      • $1200–$1500/month with a 6-month minimum commitment.
      • Discounts available for longer contracts.
    • Ideal for: Advertisers seeking constant visibility across all pages.
  1. Popup Ads
    • Desktop/Tablet Size: 600×400 px
    • Mobile Size: 320×400 px
    • Position: On-page popups triggered by user action (scroll, exit intent, etc.).
    • Pricing:
      • $1000–$1300/month with a 6-month minimum commitment.
      • Discounts available for longer contracts.
    • Ideal for: Advertisers seeking high attention through popups.
  1. Audience Connection Ads (Newsletter)
    • Desktop Size: 600×300 px or 300×250 px
    • Mobile Size: 320×100 px (mobile-optimized email version)
    • Position: Featured in weekly newsletters with a 35-39% open rate.
    • Pricing:
      • $500/week with a minimum one-month commitment (4 placements).
      • Discounts up to 20% for long-term contracts (up to one year).
    • Ideal for: Advertisers looking to reach engaged educators via high-engagement newsletters.
  1. Direct Impact Custom Emails to SBO+ Readers
    • Audience: 20,000 highly targeted educators.
    • Pricing: $1750 per custom email.
    • Ideal for: Advertisers looking for exclusive, direct outreach to SBO+ readers.

Commitment-Based Discounts

  • 6–12 months: 10-15% discount.
  • 12–24 months: 15-20% discount.
  • Exclusive Placement: Additional costs apply for non-rotational exclusivity.

Additional Ad Placements

  1. Preview Slider Ad
    • Desktop/Tablet Size: Custom based on slider dimensions.
    • Mobile Size: Custom depending on the slider.
    • Position: Featured image slider area.
    • Pricing: Custom pricing based on placement and size.
  1. Background Advertisement
  • Desktop/Tablet Size: Custom.
  • Mobile Size: Custom.
  • Position: Appears as a background behind content.
  • Pricing: Custom pricing based on size and placement.
  1. Above Footer Advertisement
  • Desktop/Tablet Size: 728×90 px
  • Position: Just above the footer.
  • Pricing: Custom pricing based on placement.
  1. Above Archive Advertisement
  • Desktop/Tablet Size: 728×90 px or 300×250 px
  • Position: Above archive pages (category/tag pages).
  • Pricing: Custom pricing based on placement.
  1. Sidefeed Advertisement
  • Desktop/Tablet Size: 300×250 px or 300×600 px
  • Position: Sidebar on the site.
  • Pricing: Custom pricing based on placement.
  1. Above Hero Advertisement
  • Desktop/Tablet Size: 970×250 px or 728×90 px
  • Position: Above the hero section on the homepage.
  • Pricing: Custom pricing based on placement.
  1. Below Hero Advertisement
  • Desktop/Tablet Size: 728×90 px
  • Position: Below the hero section on the homepage.
  • Pricing: Custom pricing based on placement.
  1. Inline Module Advertisement
  • Desktop/Tablet Size: 728×90 px or 468×60 px
  • Position: Within post or module content.
  • Pricing: Custom pricing based on placement.
  1. Inline Content Parallax 1, 2, and 3 Advertisement –Inline Content Parallax 1, 2, and 3 Advertisements are ads placed within the article or content on a webpage, but with a cool twist—they use a parallax scrolling effect. Here’s what that means in simpler terms:
    • Inline Content: These ads appear between sections of the article or page content. They don’t take up extra space but blend in naturally as the reader scrolls.
    • Parallax Effect: As the user scrolls, the background of the ad moves at a slower pace than the foreground content, creating a sense of depth and making the ad visually stand out.
    • 1, 2, and 3: These refer to the different positions where the parallax ads can appear. For example:
      • Parallax 1 could be near the top of the content.
      • Parallax 2 might be somewhere in the middle.
      • Parallax 3 would appear toward the end.

    This technique helps catch the reader’s eye without being too disruptive, making these ads a great way to get attention as people engage with the article.

  • Desktop/Tablet Size: Custom depending on scroll effect.
  • Position: Inline with parallax scroll effect.
  • Pricing: Custom pricing based on placement and size.
  1. Bottom Content Advertisement
  • Desktop/Tablet Size: 728×90 px
  • Position: At the bottom of the content area, just above the footer.
  • Pricing: Custom pricing based on placement.
  1. Below Article Advertisement
  • Desktop/Tablet Size: 728×90 px or 300×250 px
  • Position: Below the article content.
  • Pricing: Custom pricing based on placement.

This comprehensive 2025 Digital Sales Rate Card for SBO+ Magazine includes all ad digital positions, sizes, and pricing to ensure full visibility across desktop, tablet, and mobile platforms for educators.

For Display Ad Rates and Positions, see this grid below. Packages are available combining display ads with digital programs for maximum effectiveness and full customized plans to suit your budget, timeframe, and goals.

Matt King – Director of Sales
Mike Lawson – Publisher